CMN 4166 Lecture Notes - Lecture 1: Celebrity Culture, Feminist Literary Criticism, Theodor W. Adorno
25 Feb 2016
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Document Summary
Opinion leaders were the most influential people when it comes to understanding and communicating information. Opinion leaders have an affect about them and people trust them. When people trust them they can make them think a certain way. We learn that there is really no such thing as audiences as a fixed entity emerges out of marketing company selling commodities via the media. They assume the audience was passive not active. Broadcasters wanted to know who is listening to our programs. Commercial data determine what is meant my audience. We have to hit the audience to sell them in order to sell them what we are selling. How can people feel happy consuming the products. The audience as a whole becomes involved in encoding. Media industry depends upon hitting upon a particular target audience. These elements are used to see how research has evolved over time. Language is a way we act socially as we speak.
