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Lecture

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Department
Communication
Course
CMN1148
Professor
Rumaisa Shaukat
Semester
Fall

Description
CMN 1148: Lecture One  Sept 12  2011 Txt: Chap One & Two The Challenges of Organizational Communication:  Chap one :  Challenges in our complicated world:  Terrorism Globalization Climate Change Changing Demographics Meeting these challenges:  Complicating our thinking about organization  Complicating out thinking about communication  Chap 2 : Classical approaches Machine metaphor: the guiding metaphor for classical approaches. Proponents of this metaphor argue that  organizations are like machines because of the principles of specialization, standardization,  replaceability and predictability.   Major Classical Theories:  1. The theory of Classical Management – Fayol: Fayol is considered to be the father of the operational management theory. The core of his work helps to  divide organizations into functional units via:  5 elements of management (what managers should do) and  6 principles of management (how managers should apply these
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