Class Notes (808,126)
Canada (493,084)
Communication (1,760)
CMN1160 (195)
Dina Salha (43)
Lecture 1

CMN1160 Lecture 1: Lecture 1 1160Basic Concepts

3 Pages
Unlock Document

University of Ottawa
Dina Salha

Basic Concepts Communication Media Mass Audience Communication Is an elusive concept with a range of possibilities of meanings. It can be personal, mediated, hierarchal or egalitarian. It could designate a channel of communication, form or content of communication. Highlighting psychological social or economic traits, Refer to writing, speech, signs, or gestures. Media Technologies, Human Voice, Body Mass Recent phenomenon, undistinguished, enjoyment of same content, drawing the same meaning, can generate fragmented audiences The Audience Every theory of communication is also a theory of the audience, every act of communication implies the existence of an audience, the audience is the most complex aspect of communication and the least studied. Audiences possess low-intelligence (i.e. the lowest common denominator), are passive and easy to manipulate. Empirical Measurement I – Demographics We judge audiences on the basis of their composition; Who, How many, Geographical Distribution, Income level, Educational level Empirical Measurement II A limited perspective b/c it does not tell us how to evaluate audiences It may assume that all audiences are the same when audiences differ a) In why they come together b) In their expectations c) In their outcomes Audience Competence I All audiences seek experiences Competence is: a) Knowledge of the structure of experience (i.e., conventions such as how stories begin and end) b) Knowledge of how the
More Less

Related notes for CMN1160

Log In


Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.