CMN 1160 Lecture Notes - Lecture 1: Communication, Individualism, Gemeinschaft And Gesellschaft

• School: University of Ottawa
• Department: Communication
• Course: CMN 1160
• Professor: Dina Salha

Document Summary

Is an elusive concept with a range of possibilities of meanings. It can be personal, mediated, hierarchal or egalitarian. It could designate a channel of communication, form or content of communication. Recent phenomenon, undistinguished, enjoyment of same content, drawing the same meaning, can generate fragmented audiences. Every theory of communication is also a theory of the audience, every act of communication implies the existence of an audience, the audience is the most complex aspect of communication and the least studied. Audiences possess low-intelligence (i. e. the lowest common denominator), are passive and easy to manipulate. We judge audiences on the basis of their composition; who, how many, geographical distribution, A limited perspective b/c it does not tell us how to evaluate audiences. It may assume that all audiences are the same when audiences differ. In why they come together: in their expectations.