CMN 2101: Lecture #5 Oct 12 2012
Qualitative and Quantitative Sampling
Sample: select small unit/group of ppl
Population: larger group of people
Quota sampling: already established category
Typlogy of Sampling Stratgeies(1):
Typology of Sampling Strategies (2): Analysis of Qualitative Data:
Comparison of evidences is central
Strive to avoid errors, false conclusions, misleading
Analysis follows data collection
Use of statistical analysis
Analysis as data is collected
Use of nonstatistical
Grounded in data
Categories based on themes Ideas and evidence interdependent
Open coding first coding of data that examines the data to condense them into preliminary analytic
categories or codes.
Axial coding 2 stage of coding during which the researcher organizes the codes, links them, and discover
key analytical categories.
Selective coding last stage in coding data that examines previous codes to identify and select data that will
support the conceptual coding categories that were developed.
Coding and Concept formation:
1. Analytic Memo Writing:
Discussion of thoughts and ideas about the coding process that u write to urself.
Record data in notes; Write comments on methods and strategy
Keep notes organized in files with different subjects (methodological issues; locations of sources; ethical
Analytic memo links concrete data or raw evidence to abstract, theoretical thinking
Suggestions: write memos right after data collection; p