CMN 2152 Lecture 1: Lec. 1

• School: University of Ottawa
• Department: Communication
• Course: CMN 2152
• Professor: Jozsef Orosz

Document Summary

The big picture, the context, correlation between meaning and background- Media made fabrication about mona lisa mystery and leonardo davinci. How is the audience influenced to decode the meaning of the image. Visuals drive emotions, emotions drive decisions, decisions lead to actions (cid:498)don t believe your eyes(cid:499) Persuasion: uses factual information and emotional appeals to change a person mind and to promote a desired behavior. Propaganda: uses one sided and often non-factual information or opinions that appear to be facts along with emotional appeals.