CMN 2152 Lecture Notes - Lecture 8: Walter Lippmann, Planned Obsolescence, Cherry Picking
11 Feb 2018
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Planned obsolescence a policy of planning or designing a product with a limited useful life, so it will become obsolete, that is, unfashionable or no longer functional after a certain period of time. Freud"s complex ideas people"s unconscious and psychological motivations: consumer sovereignty: the idea that consumers" needs and wants. Devices of persuasion/propaganda name calling glittering generalities . Characteristic of public opinion (cid:498)the real environment is altogether too big, too complex, and too fleeting for direct acquaintance(cid:499), between people and their a degree, everyone"s pseudo-environment is a fiction. Hence, people (cid:498)live in the same world, but think and feel in different ones(cid:499). Human behavior is stimulated by the person"s pseudo-environment and then is acted upon in the real world. (cid:499) walter eventually portrayed to the population as "reality. (cid:499) planned obsolescence environment (reality). That people construct a pseudo-environment that is a subjective, biased, and necessarily abridged mental image of the world; therefore, to something is designed to throw away.
