CMN 2170 Lecture Notes - Lecture 6: Macbride Report, Cultural Imperialism, Glocalization
6 Feb 2018
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Document Summary
Globalization: the growing interdependence of countries worldwide through the: Increasing volume and variety of cross-border transactions in goods and services. More rapid and widespread diffusion of capital. Integration of worldviews, products, ideas and there aspects fo culture arising from the constant flows of information and media content. All these generate further interdependence of economic and cultural activities. Glocalization: a strategy of transnational corporations to adapt their products to the cultural norms and practices fo a local market place. The globalized world is defined by the flows of information carried by the global telecommunications and satellite systems. These flows are uneven, and favour economically strong nations. Many developing countries criticize rich western countries for dominating the flow of information throughout the world. Fact: western news services dominate (associated press (usa), reuters (uk), agence. Aka, cultural imperialism is not just simple consumer goods, but involves the dissemination of western principles (ie. freedom, democracy) and values.
