CMN 3144 Lecture Notes - Lecture 7: Sustained Dialogue Institute, Town Hall Meeting, National Capital Commission
27 Feb 2018
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Document Summary
Aligned with an issue, event, situation, or audience. A campaign can take on any of the following identities: media relations, community relations/engagement, internal communications, online/social media, public awareness, stakeholder engagement, marketing/communications, government relations. [1] correct: all facts, words, figures and names must be exact. [2] consistent: same spelling for repeated words, same font styles. [5] coherent: manage audience expectations with a logical flow and chronology. [6] complete: who, what, where, when, why, and how questions. Potential result: newspaper coverage, earned media, articles, op-ed pieces, pull-out, televised/recorded coverage, scrums, sit-down interview, ad-hoc interview, feature story. Tools: press release, backgrounder, media advisory, press conference, social media. Organizations: rogers, enbridge, bell, hydro ottawa, hospitals, city of ottawa, oc transpo, Canada post, national capital commission, telus: key stakeholders are the public. Important to have good relations in the communities they serve. Potential result: gathering community members, informing the community, receiving feedback.
