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CMN3144 (56)
Lecture

Public Relations Oct 30 2012.docx

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Department
Communication
Course
CMN3144
Professor
Isaac Nahon- Serfaty
Semester
Fall

Description
PublicRelations10302012ContentScopeandchangesinmediarelationsTrendsinmediarelationsWhyworkwiththemediaWhatmakesnewsThefragmentednewsenvironmentFromlinearinformationtothecycleofdialogueandparticipationFramingthenewsScopeandchangesofmediarelationsMediarelationshaslongbeenthefoundationofcontemporarypublicrelationsandintegratedmarketingcampaignsWiththeriseoftheinternetinthealtdecadethepracticeofmediarelationshasbeenundergoingprofoundchangeAudienceappetitefornewsisdriftingawayfromnewspapersandnetworkTVtonewonlinemediasourcesAdvertisingisalsoshiftingdramaticallyasnewmediaexperimentwithnewadvertisingformatsTrendsinmediarelationsTheera247neverendingnewscycleTheriseofmegamediacorporationsTheaudiencerulegivethemwhattheywantWhyworkwiththemediaPeoplestillbelievewhatmediasaysevenwhentheydonotbelievepoliticiansorbusinessexecutivesMediabuildupanddestroypersonalandcorporatereputationsMediacontributetocreateinformedopinionsMedialegitimatepublicdebatesandshapeagendas
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