CMN 3155 Lecture Notes - Lecture 8: Belief Perseverance, Inductivism, Propaganda Model
29 Sep 2017
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Brown, lamber, kay and curtis: in the eye of the beholder . Premise is electoral politics focuses on party leaders. Analyze data from 1974, 1979, 1980 and 1984 elections. Thesis: images of political leaders are informed by common leader schema or prototype. Criteria people use in their appraisals of leaders are maintained over time. Appraising personality, far from a waste of time as previously thought, provides insight for inferring about various candidates" perceived suitability for office. Nisbett and ross: theory maintenance and theory change. 1) we already have a theory but are then exposed to info that clearly opposes it, or is mixed. Data suggest we will likely maintain the correctness of the original theory. 2 groups, 1 pro and 1 against, are given the same passage to read. Evidence in support was more convincing and better conducted. No change in attitude occurred during study. 2) are you inductivist (data driven, without any theory at all on a topic?)
