FEM 2110 Lecture Notes - Lecture 6: Justin Bieber, Neoliberalism, Media Culture

• School: University of Ottawa
• Department: Women's Studies
• Course: FEM 2110
• Professor: Mythili Rajiva

Document Summary

Justin bieber: post feminist self: empowered, individual that is self governing, sexually liberated = neoliberal self (in capitalism neoliberal self is a consumer) Not anything goes, self-brand must be recognizable culturally: traditional adolescent question moves from who am i? to how do i sell myself? , girls as producers of the self brand, but other users/consumers also evaluate, judge and control (ex. Judith butler: gender expressions bear no necessary relationship to any gender. Increased attention to girls" violence & aggression as a big societal problem. Repetitive aggression would look be multiple points of conflict over a period of time. Gossip) it challenges the stereotype of sugar and spice, girls are nice : no sociological analysis offered in the mean girl discourse. Kylie jenner and corn rows, native halloween costumes) Something colonizers have taken away but then we miss it (ex. Aboriginal are so much more in touch with nature and are more spiritual.