PSY 2110 Lecture Notes - Lecture 6: Social Proof, Normative Social Influence, Social Comparison Theory

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A change in behaviour in response to the intentional or unintentional influence of others. The three main types of social influence: It may or may not be accompanied by a change in attitude. A change in response to social norms (no pressure is required) No pressure, they believe it"s the right way to behave. A change in response to a direct request. A change in response to a command/order. Rules indicating how people are expected to behave in a specific situation. To regulate social interaction (i. e. make behaviour consistent and predictable) Once someone falls out of order of the norms, they others will try to regulate them back in but if all fails, this individual may be pushed out of the in group. The chameleon effect (chartrand & bargh ,1999) Participant and confederate worked on a task together. Iv confederate rubbed eye, shook foot, or did nothing. In ambiguous situations, people tend to rely on information provided by others.

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