PSY 2110 Lecture 3: Lecture 3.0
4 Dec 2016
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Document Summary
Social cognition: how we think about the social world; how we grasp it cognitively. Schemas: generalized knowledge structure that provides a framework for organizing clusters of info. If a schema is triggered near the moment of learning, it is more likely to stick. If one schema does not fit, another can come into play. Schemas for solving problems, recognizing faces, forming social stereotypes, procedures, objects, percepts, sequences of events etc. Enhanced memory for schema-consistent material: recall info consistent with schema, fail to recall info not consistent with schema. Enhanced memory for schema-inconsistent material: recall inconsistent material, particularly if vivid/ interrupts ongoing schema. Social schema: culture in which people grow up is an important source of their schemas. Cognitive structures where people organize knowledge about world by subject/ name. Schemas affect what info we notice, think about, remember. Memory is reconstructive; we add/ change info according to experience and knowledge. Schemas important to help interpret/ reduce ambiguous info in new situations.
