PSY 2174 Lecture Notes - Lecture 12: Emic And Etic, Informed Consent, Focus Group

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Like quantitative research, qualitative research methods seek to : Systematically used a predefined set of procedures to answer the question. Produce findings that were not determined in advance. Produce findings that are applicable beyond the immediate focus of the study. Understand a given research problem or topic from the emic perspective. Obtain culturally specific information about particular populations. That said, quantitative and qualitative research methods differ in . And the degree of flexibility built into the study design. Its ability to provide complex textual descriptions of how people experience research topic. Effective in identifying intangible factors, such as social norms, gender roles, ethnicity and religion, that may influence research subjects perspectives. Bring a level of nuance to what are often complex social realities. Purposive sampling: groups participants according to pre selection criteria. Sample sizes often determined by resources, objective of the study, and theoretical saturation.

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