SCS 2150 Lecture Notes - Lecture 7: Ethnography, Participant Observation, Conversation Analysis

• School: University of Ottawa
• Department: Social Sciences
• Course: SCS 2150
• Professor: ivan Katchanovski

Document Summary

Main features and steps of qualitative research. Concerned with primarily words and images rather than numbers. Process starts with eld research, then concepts and theories are developed. Concerned with nding out what an action or event means to the people involved. Research questions tend to be quite general especially early on into the research. Usually little or no theory driving the research. Topics explored may change as the study progresses and scope gets more speci c. Ethnography/participant observation (being immersed in the social setting) Qualitative interviewing (in depth, semi structure or unstructured) Discourse and conversation analysis (analyze of the language used) Qualitative content analysis of texts and documents. Bias can result from personal relationships that develop during the research. May be unclear as to how a particular theme became the focus of research. Is dif cult to replicate and dif cult to transfer to other situations.