SCS 2150 Lecture Notes - Lecture 7: Focus Group

• School: University of Ottawa
• Department: Social Sciences
• Course: SCS 2150
• Professor: Ivan Katchanovski

Document Summary

Interviewees are free to reply in any way these choose: questions may be asked out of order, and new questions may be devised and asked on the spot. Flexible, may address topics introduced by the interviewee. Greater interest in the interviewee"s pe(cid:396)spe(cid:272)ti(cid:448)es a(cid:374)d (cid:272)o(cid:374)(cid:272)e(cid:396)(cid:374)s. Video example (monty python) is semi-structured because the researcher has several prepared questions/talking point (good morning, ringing the bell and singing) and new questions seemed to be devised on the spot. Introducing questions (cid:862)please tell (cid:373)e a(cid:271)out (cid:449)he(cid:374) (cid:455)ou(cid:396) i(cid:374)te(cid:396)est i(cid:374) (cid:454) fi(cid:396)st (cid:271)ega(cid:374)(cid:863) Essential questions: exclusive concern on the central focus of the study. Follow-up questions: elaborate on an answer (cid:862)what do (cid:455)ou (cid:373)ea(cid:374) (cid:271)(cid:455) that? (cid:863) Throw-away questions: not relevant for the study, help to develop rapport, set pace or change focus. Varies from very short to very long (several minutes vs. several hours or days) Depends on a research project, number of questions, availability, etc.