SOC 1101 Lecture Notes - Lecture 20: Exponential Growth, Marc Prensky, Questionable Content

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Collective change arose in 1960s and was the hay day of sociology. What is social change: changes in the typical features of society over time. Changes in what is considered deviant over time, changes in the way we dress: ongoing process and inevitable. Social change is most likely to occur when: the changes originates within what are seen as cutting edge sources (ex. fashion shows, academic research findings, the change addresses a strongly felt need among the public (ex. Legislation to restrict access to questionable content on the internet: the change is material rather than non material (ex. Subsidizing the costs of alternative fuels versus brochures promoting the benefits of mass transit: the change is broadly compatible with people"s existing values (ex. Recycling programs succeed because people"s environmental awareness is rising) (etzkowitz, 1992) Marc prensky (2001: the education system is ill suited to the needs and aspirations of today"s students, digital natives.

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