SOC 2111 Lecture 13: Lecture 13 – October 23 SOC2111
20 Dec 2015
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Document Summary
Feeling like you have to respond positively, don"t want to be that person who hasn"t seen it. Be mindful of the respondent, topic, etc. Do use clear, simple and neutral language. Avoid double negatives and hypothetical situations/false premises. Avoice questions that are bias (prestige, leading/loaded questions) to influence answers, double-barreled and try to predict future behavior. Do offer mutually exclusive, exhaustive and balanced response categories. Ensure you measure what you want to. Ensure you ask questions respondents can answer. Open and closed questions: closed: options to choose from, limited in what the, open, open ended and multiple offerings within the question offers questions. Open-ended: structured, respondents provide their own answer. Closed-ended: structured, respondents select an answer from a fixed set of response: mutually exclusive, exhaustive and balance categories. What are the advantages and disadvantages of each: you can follow up, flexibility to do so, structured: following the question as it is.
