SOC 2111 Lecture Notes - Lecture 18: Groupthink, Nonprobability Sampling, Content Analysis

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Depth intervieweing involves asking open-ended questions check slides. Features of qualitative interviewing indepth interview: qualitative interviews primary means of gathering data informant. Challenge: not a conversation, but directed, guided, purposeful, imbalance/unequal includes repetition, clarification, silence, probes, formal opening, (informed consent) and closing. Flexibility more so than surveys but less than friendly conversations see tables 12. 1 and 12. 2 to distinguish between qualitative interviews and surveys and conversations. Kvale"s (1996:3-5) metaphors of interviewer: miner mind, traveller . Ask another question interpret listen, think and talk almost all at the same time. Kvale"s type of questions (box 12. 1: silence is not saying naything at all or wow or interesting . Non-probability sampling: purposive, snowball, anonymity and confidentiality. How many people to interview: theorectical saturation, time and resources. Practical considerations length of interview interview sites (location) benefeits to participant incentives risks interview guide types of interview: structure, unstructured, semi-structured. Questions: clear, open-ended, familiarity reliability small sample size. Lincoln and guba (1985: trustworthiness, transferability (generalizability)

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