BIO375H5 Lecture 2: Bio375 Lecture Two
Document Summary
1985 michael porter: 5 major forces that help a company bring their product into the competitive market. Timing is important if you being out the same products in different period it may not give the same results; therefore, timing is important when bringing a product out in the market. Also, need to be aware of stock market trends is it rising or dropping. Tq: herceptin: breast cancer but for only certain types. Give an example of a drug and how it works. Tq: what type is based on certain genes herceptin or avastin: drug a (enzyme a) and drug b (enzyme b) Both drugs may treat a certain disease, however both drugs may or many not be able to target all types of the certain disease. For example, drug a would only target enzyme a and vice versa for drug b. Biological molecules: bio-reactants are used to produce these certain cells are genetically modified to produce purified protein, ex.
