CCT109H5 Lecture Notes - Lecture 5: Participatory Media, Adobe Premiere Pro, Citizens Band Radio

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT109H5
• Professor: Jeremy Packer

Document Summary

Gives us back the ability to create an individual oriented culture. 6 descriptions of participatory culture: flew and smith (pg. Participatory audience: the audience must understand the message, conveying a message is not automatic and needs to be processed by the people receiving it. Old media barriers of distribution: production companies offer tv or movies to a broader audience increasingly it over time. Creates a competitive advantage for business. for example: movie release dvd download options online on demand. Diy skills and critique are built into platforms. The access of new media illegally or legally on the internet is a threat to old media ex: putlocker, torrent etc Ai video created by utm students: https://www. youtube. Requires a bounded body of knowledge that can be mastered by an individual. There are some people who know things and some people who don"t. Uses rules about how you access and process information that are established through traditional disciplines.