CCT109H5 Lecture Notes - Lecture 5: University Of Toronto Mississauga, Participatory Media, Community Building
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CCT109H5 Full Course Notes
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More peer to peer and less top down. Greater capacity to access, share and verify info from globe. Lack of government control compared to territorially based media. Ability to challenge professional and official positions. Political communication that is not filtered by establishment (cid:862)old media(cid:863) versus participatory culture. Question of decoding and ideology in a fixed. Control the demographics of who watches what content. Example: game of thrones is limited to hbo. In some ways, companies can flood distribution channels to the point where smaller co(cid:373)pa(cid:374)ies ca(cid:374)"t e(cid:374)ter the cha(cid:374)(cid:374)el. First weekend, you get 90% of box office. Nowadays, more individuals attempt to find pirated copies. Larger production company networks distribute to parent company providers (more examples of controlled distribution) Disney can release shows and movies exclusively on parent networks such as abc. Project for a cct course at utm. Diy skills and critique are built into platforms.