CCT110H5 Lecture Notes - Lecture 3: University Of Toronto Mississauga, Rhetorical Situation, News
22 Jan 2017
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Lecture 3: principles of composition and the writing process. If you use the right signal, the receiver is going to understand what is said. Hall provides that communication is an active process. Encoding - the way you present the message. Decoding - where you choose to send it; accessing the message. Have to use their ideology along with their technologies to understand what has been said. Only when the message being decoded has a purpose; not only is the sender producing meaning but the receiver is actively producing meaning. Major part of critical thinking, reading, analysis. If we understand that people who make media selectively present something in the social world, we know they have the power to influence the world. When you make media you have power. Use power in media to push ideology and shape thinking. When you critically consume media and understand rhetoric, you gain access to power. Power is also in the hands of the decoder.
