CCT208H5 Lecture Notes - Lecture 9: Harold Garfinkel, Data Analysis, Symbolic Interactionism

• School: UTM
• Department: Communication, Culture and Technology
• Course: CCT208H5
• Professor: Jeffrey Boase

Document Summary

Media and frames: media researchers often use the concept of frames, what are frames, frames contribute to . Advertisements and qualitative research: advertisements are of particular interest among researchers. Manifest content: visible, surface content, no interpretation. New data and social media: why do content analysis with social media, example: historicizing new media: a content analysis of twitter . Trust the process. : the process is also open-ended and creative. Reflexivity: think reflexively about , reflexivity is a process. Coding: what are codes, how does it work, open coding, example: twitter analysis, what sorts of messages are people posting on twitter, relation to the literature, analysis, step 1: selected 10 messages from each user. Key points: discourse analysts often examine deeply rooted cultural discourses, challenge taken-for-granted terms, explore more closely the way participants say things, not just the words they use.