CCT314H5 Lecture Notes - Lecture 4: Seth Macfarlane, Dominant Ideology, Post-Structuralism
5 Feb 2018
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The way a society organizes the means of its economic production will have a determining effect on the type of culture that society produces or makes possible. Cause of the way we are organized cause of economic production. We talk at about ideology in 2 way. Dominant ideology: describes the prevailing (dominating) norms and beliefs in a given culture. It is through the (cid:1684)ideological forms(cid:1685) of the superstructure (including representations in (cid:373)edia, art, la(cid:374)guage(cid:895) that (cid:449)e (cid:858)(cid:271)e(cid:272)o(cid:373)e (cid:272)o(cid:374)s(cid:272)ious of(cid:272)o(cid:374)fli(cid:272)t a(cid:374)d fight it out(cid:859) (cid:894)mar(cid:454), Those are the spaces we can be aware of our oppression and fight against. Focus on the historical conditions that produce a text/representation. But: historical conditions are ultimately (high to) economic. We risk producing analysis founded upon the notion that culture passively reflects the economic. Not putting black people in movies to please asians. But there is(cid:374)(cid:859)t a(cid:374) i(cid:374)(cid:272)lusio(cid:374) of (cid:271)la(cid:272)k people or asia(cid:374)s to sit in and way.
