ECO100Y5 Lecture Notes - Lecture 11: Imperfect Competition, Perfect Competition, Shampoo
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Imperfectly competitive firms are defined by two main statements: firms choose the variety of the product that they produce and sell, and firms choose the price at which they will sell that product. In such industries, the firm itself must choose which characteristics to give the products that it will sell. In perfect competition, prices change continually in response to supply and demand, whereas in imperfect competition where differentiated products are sold, prices change less frequently. Imperfectly competitive firms often respond to fluctuations in demand by changing output and holding prices constant. Imperfectly competitive firms engage in other forms of non-price competition, such as offering competing standards of quality and product guarantees, ex after-sales services like warranty on cars. Imperfectly competitive firms engage in activities to be designed to hinder the entry of new firms, thereby preventing the erosion of existing profits by entry, ex price matching to any retailer.