ECO100Y5 Chapter Notes - Chapter 11: Monopolistic Competition, Demand Curve, Concentration Ratio

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ECO100Y5 Full Course Notes
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Highly concentrated; industry with small number of large irms: concentraion raio; fracion of total market sales controlled by speciied number of industry"s largest irms. Ex. top four irms account for 80% of total sales in an industry. Ex. top four irms account for 10% of total sales in an industry. Ex. tablets and smartphones: most irms in imperfect compeiive markets sell diferent products, irms choose characterisics of their products. Firms choose price at which they sell product: price seter; irm that faces downward-sloping demand curve for product, chooses the price, let demand determine sales. Respond to luctuaions in demand by changing output and holding price constant. Monopolisic compeiion; market structure of industry in which there are many irms and freedom of entry and exit but in which each irm has product somewhat difereniated from others, giving it some control over its price. Sell difereniated products and have some power of seing price.

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