ECO244Y5 Lecture Notes - Learning Organization, Programmed Learning, Adaptive Learning
Document Summary
Strategic importance of recruitment: recruitment: the process of searching out and attracting qualified job applicants, which begins with the identification of a position that requires staffing and is completed when r sum s and/or completed application forms are received from an adequate number of applicants, recruiter: a specialist in recruitment, whose job it is to find and attract capable candidates, employer branding: the image or impression of an organization as an employer based on the benefits of being employed by the organization. Branding includes experiences a candidate goes through while interacting with a company throughout the recruitment process. It involves 3 steps: (1) define the target audience, where to find them and what they want from an employer; (2) develop the employee value proposition; and (3) communicate the brand. Recruiting within the organization: advantages: employees see that competence is rewarded thus enhancing commitment, morale and performance.
