GGR252H5S - Retail Geography
Course Information Summer 2013
Course title Retail Geography
Course number GGR252H5S
Course description The problem of retail location. The spatial structure of consumer demand and retail
facilities. Shopping centres and retail chains. Techniques for site selection and trade area
evaluation, location strategies, retail planning. This course fulfills 1 field day. [24L]
Location KN 137
Meeting days Tuesday and Thursday
Meeting times 9:00am.–11:00am
Name Joseph Aversa
Email [email protected]
Office location DV3261
Office hours Will be held after class or by appointment.
Textbook: Required (will be available from U of T Bookstore)
Stephen Swales (ed.) 2008, Marketing Geography (3rd. ed.), Boston: Pearson Custom
Publishing. ISBN 0-536-69374-9 PLEASE NOTE: you need the third edition of the book; it is
substantially different from earlier editions so they will not suffice.
Please always use your University of Toronto email address (@mail.utoronto.ca) for course related
communications. Other email addresses may be filtered as spam, and we do not promise to respond to
them. Please read the course handouts and check the Blackboard site before emailing a question, to make
sure that it has not already been answered. For course related queries, email Joe Aversa
). For department or program related queries, or to submit documentation
regarding a missed test or late assignment, email Geography Department Undergraduate Advisor, Sabrina
Ferrari ([email protected]
). Prerequisites and Expectations
We have the general expectation that all students will treat each other and all faculty, staff, and TAs with
respect and honesty. You can expect the same from us. Please see the Policy on Academic Honesty and
Conduct for further thoughts on this topic.
We assume a working knowledge of a data management and graphing program such as Microsoft Excel
and basic mathematical skills (e.g. how to calculate percentages). One of the assignments for the course
will require a site visit in the Mississauga area and some fieldwork. All sites will be accessible by public
You may not record lectures (audio/visual) or sell course materials (class notes, instructional documents,
assignments etc.) without the written permission of the course instructor.
Assignments are submitted in electronic format (soft copy) only.
NOTE concerning Turnitin.com:
Students in this course will be asked to submit written assignments to Turnitin.com for a review of textual
similarity and detection of possible plagiarism. In doing so, you agree to allow the assignments to be
included as source documents in the Turnitin.com reference database, where they will be used solely for
the purpose of detecting plagiarism. The terms that apply to the University's use of the Turnitin.com
service are described on the Turnitin.com website.
A guide for students is available from the University of Toronto‟s Office of Teaching Advancement, at:
http://www.utoronto.ca/ota/turnitin/TurnitinGuideForStudents.pdf. This link and additional information
will also be made available on the course Blackboard site.
The general goals of GGR252S are for students to:
Acquire knowledge of the organization of retail;
Develop an understanding of the relationship between socio-economic characteristics and retail
Apply theories and models that explain the spatial organization of the retail economy;
Complete assignments involving data management and manipulation, data graphing and mapping
Gain an understanding of retail format and the functionality of retail space
Develop a critical understanding of the retail economy.
Student Learning Objectives
After successfully completing GGR252S, you should be able to:
Engage in management and manipulation of socio-economic and retail data and present these data
in graphical and map format;
Critically analyze socio-economic and retail data as illustrated through graphs and maps;
Articulate the importance of spatial analysis to the understanding of the retail economy;
Understand theoretical models as they apply to the study of marketing geography and
communicate that understanding in written format;
Provide critical discussions integrating maps and graphical illustrations of retail form and
functionality in a scholarly written format. Course Format and Academic Supports
The principal format for this class is lectures, with many opportunities for discussion. The course is
organized around a number of key topics. A geographical perspective is maintained throughout. Each
topic is supported by particular reading material (see lecture schedule below). Here are some other
sources of support:
For course- and content-related queries, please e-mail or speak with Professor Aversa
For department- or program-related queries, or to submit documentation regarding a missed test,
you can e-mail Geography Department Undergraduate Advisor Sabrina Ferrari
The University of Toronto provides a number of resources to assist students improve their writing
and research skills. Consult www.writing.utoronto.ca and especially the „Academic Writing‟
section for information on planning and organizing, reading and research, using sources and
guidance on specific types of writing.
Retail Geography The course provides a thorough understanding of
retailing from a spatial perspective with a specific
focus on the organization of the retail economy in
the Greater Toronto Area. It connects theoretical
discussion to current retail organization, explores
functionality of retail sites and speculates on future
change. The course is aimed at students in
geography and related disciplines such as
management and business who want to expand
their understanding of marketing from a geographic
SSci Distribution Requirements The course can serve as a Social Science course for
the purpose of Distribution Requirements.
Geography Program Requirements The course can fulfill a requirement for the
Geography Specialist, Major, and Minor programs.
Assessment Scheme and Dates
Item Weight Assigned Due
Assignment 1 30% July 18 th August 6th
Mid-Term 30% July 18 th
Final Examination 40% TBD by Faculty of Arts
& Science during the
examination period. NOTES and GOALS for each assessment item
Midterm Test: The Midterm Test will cover theoretical concepts and models discussed in class. It will
require some mathematical calculations and some reproduction of models. It will be in written-answer
and model illustration format 100 minutes in duration to be held in the normal class time and location on
July 18 , 2013. Additional information will be posted on the course Blackboard site and discussed in
Goals of Midterm Test: The principal goals are to test your comprehension of models presented in class
and to assess your ability to communicate this understanding through model reproduction and explanation
in written and graphical format in an organized and coherent manner.
Policy on Missed Test: You must inform your course instructor immediately when circumstances prevent
you from writing a term test. To receive academic accommodation medical documentation must be
provided within 5 days of the date of test to the Department of Geography. Failure to comply will result
in a grade of zero. There will not be a make-up test. Please see the Policies section for additional
Final Exam: The Final Examination will cover all course material. It will be in written-answer format,
two hours in duration. The date and location will be posted by the Registrar with the August Exam
Schedule. Additional information will be posted on the course Blackboard site and discussed in class.
Goals of Final Exam: The principal goals are to test your comprehension of material presented in class
and in readings, and to assess your ability to communicate understanding of the material in an organized,
coherent manner in written format, utilize appropriate terminology, cite examples, apply what you have
learned, and synthesize material from different parts of the course.
Policy on missed Exam: Petitions regarding missed exams are handled by the Office of the Registrar.
Assignment: The assignment will require data manipulation, presentation of data in graphical form,
interpretation of data and discussion in relation to marketing strategies and analysis. The assignment will
be 5-6 pages in length (including graphs) written in a scholarly format. It is assumed that students have a
prior working knowledge of a data management and graphical program (such as Microsoft excel). The
program will not be taught in the course.
Goals of Assignment: The goals of the assignment are to practice data management and manipulation, the
written communication of data; to make use of appropriate scholarly resources; to present material in
graphical form and to analyse and relate the material to retail geography.
Late Assignments: A penalty of 10% per day (weekends account for 1 day) will be applied to late
assignments. All assignments are due by 9am- on the due date to the turnitin.com website. A late penalty
applies immediately at noon. To receive academic accommodation medical documentation must be
provided within 5 days of the due date of the assignment to the Department of Geography. Failure to
comply will result in a grade of zero. Please see the Policies section for additional information. Accessibility
U of T Mississauga and the AccessAbility Resource Centre are committed to the full participation of
students with disabilities in all aspects of campus life. The AccessAbility Resource Centre provides
academic accommodations and services to students who have a physical, sensory, or learning disability,
mental health condition, acquired brain injury, or chronic health condition, be it visible or hidden.
Students who have temporary disabilities (e.g., broken dominant arm) are also eligible to receive services.
All interested students must have an intake interview with an advisor to discuss their individual needs.
Students who require accommodation are advised to visit the AccessAbility Resource Centre as early as
possible to have their needs assessed, as it may take some time to process the application.
For more information please contact the centre at: Rm. DV2047
E-mail: [email protected]
If You Miss a The following steps must be completed in order to be considered for academic
Test or accommodation for any course work such as missed tests or late assignments:
date 1. Students must inform their professor in writing (e-mail is acceptable) within
24 hours of a test date/assignment due date of any circumstances that prevent
them from writing a test or submitting an assignment on time.
2. Students must complete an online Special Consideration Request @
https://utmapp.utm.utoronto.ca/SpecialRequest. Students who miss a test due
to circumstances beyond their control (e.g. illness or an accident) can request
that the Department grant them special consideration. You must present your
case to the Department (not the Instructor). Note: The system only supports
Microsoft Internet Explorer and Firefox for the time being.
3. Original supporting documentation (e.g. a medical certificate, accident report)
MUST BE SUBMITTED to the DROP BOX (labeled “Environment and
Geography Petition Documentation”) located outside Room 3282, Davis
Building. Note: ROSI declarations are not accepted as supporting
documentation. You have up to one (1) week from the date of the missed test
to submit your request and supporting documentation (late requests will NOT
be considered without a "letter of explanation" as to why the request is late).
4. Medical Certificates or Doctor's Notes MUST include the statement "This
Student was unable to write the test on date(s) for medical reasons".
Documentation MUST show that the physician was consulted within ONE
day of the test date/assignment due date. A statement merely confirming a
report of illness made by the student is NOT acceptable (such as, “This
patient tells me that he was feeling ill on that day.”).
Please note that the written explanation and documentation that you submit represents
an appeal from you, requesting the opportunity to account for that portion of your
grade in some other manner. If an appeal is not received, or if the appeal is deemed
unacceptable, you will receive a grade of zero for the item you missed. If the appeal is granted – that is, your reason for missing the item is considered acceptable by the
committee – then a mechanism for accounting for the grade value of the missed item
will be discussed.
A Departmental committee evaluates each request. Decisions will be communicated
by email within two weeks of receipt of all completed documents. Note: It is your
responsibility to ensure your email account is working and able to receive emails.
Claims that a Departmental decision was not received will NOT be considered as a
reason for further consideration. Contact Sabrina Ferrari ([email protected]
Academic Counselor, should you NOT receive notification of your decision within 2
weeks of submission.
Note that holidays and pre-purchased plane tickets, family plans (unless critical, such
as death of an immediate fam