MGM101H5 Lecture Notes - Lecture 12: Marketing Strategy, List Price, Mass Marketing
25
MGM101H5 Full Course Notes
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Market for virtual grocery retail is very limited due to the lack of experience physically and informatively. Who does opening grocery stores appeal to: We (cid:272)a(cid:374)"t (cid:271)e e(cid:448)er(cid:455)thi(cid:374)g to e(cid:448)er(cid:455)o(cid:374)e, (cid:449)e (cid:374)eed to (cid:272)hoose a (cid:373)arket seg(cid:373)e(cid:374)t a(cid:374)d (cid:373)eet the needs for the specific target market. The collective knowledge and experiences that consumers have. Not-for-profit sector very competitive for donations, volunteers, and help. Goods, services, features, accessories, packaging, instructions, warranty, branding, options etc. List price, credit terms, allowances, flexibility, discounts. Channel type, intermediaries, market coverage, transport mode. Objectives, advertising, personal selling, publicity, public relations, sales promotion, word of mouth. Developing products and promotions to please large groups of customers. Marketing strategy with the goal of keeping individual customers over time by offering them products that exactly meet. Gym a/b (a-ka), gym c (kh-pan), ib 110 (par-wan), tfc (war-z) 50 m/c, short answers, 90 marks total. Cumulative exams covers all topics - approximately half focused on new topics since midterm #3.
