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MGM101H5 Lecture : MGM lecture for M khan

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School
UTM
Department
Management
Course
MGM101H5
Professor
James Appleyard

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MGM101H5 Full Course Notes
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MGM101H5 Full Course Notes
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Document Summary

Slide 1: blocker buster filing for ch 11 protection. Competitive market: if we started a new company, there would be alot of competition. Global environment- increases free trade and trade agreements. We are not a service based company, not manufacturing . Video case- cirque de soleil, successful because of their employees, actors, and they changed the way people look at a circus. Technology such as heating pool, and cooling audience. Video case- you have to be innovation, keep customers happy, take risk, they changed they way a cirus is. Some challenges cirque do soleil: audience can get bored, stay ahead of competition. Risk for working for company like cirque: if audience doesn t like you then your screwed, physical injury, have to be creative for shows.

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Related Questions

5. When performing a marketing environmental scan, one of the forces you will look at is competition. In which type of market do you expect competition to be the lowest? a) Monopolistic competition b) Perfect competition c) Oligopoly d) Monopoly e) Commodity

Which of the following factors is commonly considered when assessing alternative foreign markets?
a. current size of market
b. the potential size of market
c. competitive levels in market
d. the legal and political environment in market
e. all of the above

4. In September 2011, Ford, an automotive company, closed down their car production plant in St. Thomas, Ontario. The plant was closed down because the car it produced, the Crown Victoria, had declining sales, and the plant's equipment was out-dated. One of the reasons for the sales decline, was that customers were moving away from the Crown Victoria towards more fuel efficient vehicles that are more environmentally friendly. This is an example of which marketing environment factor? a) Socio-cultural force b) Competitive force c) Demographic force d) Technological force e) Regulatory force