PSY100Y5 Lecture Notes - Lecture 7: Implicit Memory, Working Memory, Overlearning
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Chapter 7: human memory: two kinds of memory, semantic general information, episodic personal events, three key processes of memory, encoding (getting information in) involves forming a memory code. Requires attention, it"s like entering data using a computer keyboard: storage (maintaining it) maintaining encoded information in memory over time. Like saving data in a file to your computer: retrieval (getting it out) involves recovering information from memory stores. Like calling up a file and displaying it on your computer screen. The role of attention: attention involves focusing awareness on a narrowed range of stimuli or events. Cocktail party phenomenon ignoring stimuli while focusing on another but still notice the ignored stimuli (ex. Elaboration is linking a stimulus to other information at the time of encoding: can enhance sematic encoding, ex. linking that phobias are often caused by classic conditioning to your own phobias, associations usually help to remember information.
