PSY220H5 Lecture Notes - Lecture 4: Electrodermal Activity, Cognitive Dissonance, Affect Measures
Document Summary
Some attitudes aren"t important and others are harder to change, negative, positive, neutral. Finding reasons for what we do, not always correct not doing what we have reason for, we are hypocrites, denial, justifications, reasons. Belief systems are not always true attitudes not a great predicted of behaviour, behaviour determines attitudes decide what we like and the basis of the world based on what we do. Based on situations powerful that beliefs change, pushed in different directions. What we say what we think we will do, cognition. Affect measures- proxy measures, polygraph, truer feelings, adjective rating how you respond, self-report human bias. Cognitive measure idea of usefulness, favourable vs unfavourable thoughts. Protect our ego by not understanding what we are doing. Wouldn"t eat from the garbage but when starving you would. Group 1 video, group 2 brainstorm, group 3 hypocrisy. Those how thought of hypocrisy bought more condoms than the other groups change behaviour.
