PSY220H5 Lecture Notes - Lecture 6: Elaboration Likelihood Model, Infomercial, Acquiesce
Document Summary
Overview: elements of persuasion, compliance-gaining, extreme persuasion: cult indoctrination, resisting persuasion, describe how ___ influences ___, explain why ____ are more ____ Message factors: usually distinguish between the message structure + the content. Message structure: how the message is prepared, organized and presented. Friend talks only about why their position is correct. Presents arguments on behalf of both the persuader"s position + the opposition. Friend talks about why their position is correct, and why yours may be. Presents arguments on behalf of both the persuader"s position and the opposition and refutes the opposition"s position. Friend provides list reasons why they are correct and list of reasons why the opposition is wrong. Refutational 2-sided argument is more persuasive than either a 2--sided argument that does not refute the opposition"s position or a once-sided argument. Taking time to tell why other side thinks right, but here"s the reason they are wrong --> care about telling you why they are wrong.
