SOC100H5 Lecture 17: SOC100 Lecture 17.docx
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SOC100H5 Full Course Notes
Verified Note
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Document Summary
Media: any formats or vehicles that carry, present, or communicate information. (conley 2013: 94) The printing press happened in the 15th century and it opened more opportunities for mass media. The effect of media is demonstrated in this table. There are intended media effects and some are long term media effects. Short term intended media effects include commercials, which can make kids or people want something. Sociologists are interested in terms of how this produce consumers and how this contributes to economization. Reinforced over and over again through repeated exposure. No smoking campaigns, ideas or views, etc. Long term intended media effects: intend to promote national pride (canadian commercials that demonstrates country s history). We watch things now that were deemed inappropriate in older times. 1993, a lot of concern about the potential effect of this kind of media. When a string of school shootings happened in the 90s, everyone blamed doom.
