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Lecture

The Research Process: Observation, Measurement, Dimensions
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Department
Sociology
Course
SOC221H5
Professor
Mary Jo Nadeau
Semester
Fall

Description
SOC222 Sept 22nd The Research Process: Observation, Measurement, Dimensions Observation – looking with a purpose - selection: editing, filtering - provocation: obtrusive, manipulation of a setting, or changing conditions (optional) o provoking questions, choose questions that you know will bring out specific observation o manipulation is not deception – its selective research o - recording, encoding: simplifying what we see - fieldnotes (qualitative) - structured coding (quantitative): static or dynamic Measurement - providing empirical support for a theory - helps people observe what is otherwise invisible - direct measurement: sex, age, gender o easily available to us o can simply ask someone - indirect measurement: feelings, rates, attitudes, rates, patterns o more common in social research o ex. surveys – indicator of things Observation and Measurement: Research Strategy Non-Reactive Methods – participation is not intrusive Interactive Methods – participation - content analysis - interviews - archival research - focus groups - existing statistics - surveys
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