SOC361H5 Lecture Notes - Lecture 1: Chip Wilson, High Tech, Decision-Making

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4 Jul 2019
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Session #1: intro to the course; sociology of organizations. Chip wilson was the director of lulumelon at one point. Vision: how you feel is as important as how you look. 1998 aggressive capitalism - idea of self empowerment, link to yoga pant itself. 2013 yoga pants were stretchable and made out of see through material. Chip wilson address the issue: some women"s body just don"t work for it: the pant only suit for skinny people. Borrow from yoga : provide positive message like following: friend are more important than money, how you feel is important as how u look (target : self- development, make yourself a better person by buying lulu melon product) Quotation our mission is elevate the world to greatness . Company"s culture 1. ) affect what decision that they will make 2. ) affect the structure of the company, the autonomy individual have, the compensation ( salary ) , communicate to within the company and older world.

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