VCC101H5 Lecture Notes - Lecture 3: Polysemy, Reception Theory, Friedrich Engels

• School: UTM
• Department: Visual Culture and Communication
• Course: VCC101H5
• Professor: Kajri Jain

Document Summary

Signified (idea of a thing) + signifier (image of/ word of thing) Social reality is grounded in the economic base of society, the cultural superstructure is derived from this base. In bourgeois society ideological illusions prevent the exploited from understanding their true situation. Structure, system (cid:862)priso(cid:374) house(cid:863) of la(cid:374)guage interests of producers repetition of stereotypes hegemony/counter-hegemony individuals, groups will, agency, critique (identifying contradictions) interests of diverse viewers oppositional headings hegemonic images oppositional images. Meanings are created in a complex relationship among producers. Problems with placing too much value on author/producer. Value of author/master/genius tied up with economic value, social distinction, and interests of bourgeois/elite/dominant institutions and individuals. The te(cid:454)t as a (cid:862)tissue of (cid:272)itatio(cid:374)s(cid:863: how various elements work together. Mea(cid:374)i(cid:374)g produ(cid:272)ed (cid:374)ot (cid:271)(cid:455) the produ(cid:272)er"s i(cid:374)te(cid:374)tio(cid:374) (cid:862)(cid:271)ehi(cid:374)d(cid:863) the work. Formal structure and surface of the work itself. Meanings might be produ(cid:272)ed (cid:271)(cid:455) the readers that (cid:374)othi(cid:374)g to do with the produ(cid:272)er"s intention. Hegemony : the dominant ideology shared by everyone.