VCC101H5 Lecture Notes - Lecture 5: Walter Benjamin, Igorot People, Phantasmagoria

• School: UTM
• Department: Visual Culture and Communication
• Course: VCC101H5
• Professor: Kajri Jain

Document Summary

Vcc101h5 lecture 5: modernity: the phantasmagoria of capital. Modernity: experienced between optimistic philosophies of nazism, communism, and capitalism. "the mode of human sense perception changes with humanity"s mode of existence: "the work of art in the age of mechanical reproduction", 1936. Exhibitions: paris becomes centre of capital displays, e. g. hall of machines, exposition nationale, paris, 1844; exposition coloniale. Displaying: emphasis on not just (cid:449)hat(cid:859)s being displayed but also new ways of displaying, e. g. Covent garden market, london, built 1830 (charles fowler); the crystal palace, Crystal palace, london holding first world exhibition (cid:862)world e(cid:454)hi(cid:271)itio(cid:374)s glorified the exchange-value of commodities. They created a framework in which their use-value receded into the background. Commodity fetishism: history, (cid:862)fetish(cid:863) s(cid:272)ulpture (cid:272)o(cid:448)ered (cid:449)ith (cid:374)ails. Geneva: fetishio = made by humans, fetishis(cid:373): also a freudia(cid:374) ps(cid:455)(cid:272)hoa(cid:374)al(cid:455)ti(cid:272) (cid:272)o(cid:374)(cid:272)ept des(cid:272)ri(cid:271)i(cid:374)g (cid:862)u(cid:374)suita(cid:271)le su(cid:271)stitutes for the se(cid:454)ual o(cid:271)je(cid:272)t(cid:863, karl marx: commodity fetishism. Brands (commodities: some of the earliest branded commodities were from mid-1880s, e. g.