VCC304H5 Lecture Notes - Lecture 5: Epie Language, Femininity, Heteronormativity
15 Feb 2017
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The (cid:862)(cid:374)o(cid:396)(cid:373)alizatio(cid:374)(cid:863) of (cid:395)uee(cid:396) ide(cid:374)tities o(cid:374) tele(cid:448)isio(cid:374). The (cid:272)(cid:396)eatio(cid:374) of (cid:862)(cid:271)(cid:396)o(cid:373)a(cid:374)(cid:272)e(cid:863) a(cid:374)d (cid:862)ho(cid:271)(cid:396)o(cid:373)a(cid:374)(cid:272)e(cid:863) (cid:374)a(cid:396)(cid:396)ati(cid:448)es a(cid:374)d the politi(cid:272)s of (cid:395)uee(cid:396)(cid:374)ess (i. e. expressions of gender outside the heterosexual binary) on television and film. (cid:862)withi(cid:374) (cid:272)apitalist (cid:373)a(cid:396)ketpla(cid:272)e (cid:396)elatio(cid:374)s i(cid:373)ages of bill cos(cid:271)(cid:455) helped sell p(cid:396)odu(cid:272)ts. I(cid:374) this commodified climate, athletes who can be repackaged as black buddies receive lucrative endorsement packages, make lots of money, and join the ranks of wealthy. Ame(cid:396)i(cid:272)a(cid:374)s(cid:863) (cid:894)hill colli(cid:374)s, black sexual politics, 2004, p. 167-8). On february 7, 1991, the first kiss between a same-sex couple aired on network tv during an episode of l. a. law titled, (cid:862)he"s a cro(cid:449)d. (cid:863) abby perkins (played by michele. Lamb (played by amanda donohoe) kissed after abby got a raise. A(cid:272)(cid:272)o(cid:396)di(cid:374)g to joh(cid:374) fiske, dis(cid:272)ou(cid:396)se is a (cid:862)s(cid:455)ste(cid:373) of (cid:396)ep(cid:396)ese(cid:374)tatio(cid:374) that has de(cid:448)eloped socially in order to make and circulate a coherent set of meanings about an important topi(cid:272) a(cid:396)ea(cid:863) (cid:894)fiske, television culture, 1987, p. 14).
