VCC304H5 Lecture Notes - Lecture 1: Visual Culture, Niche Market, Roland Barthes
3 May 2016
School
Department
Course
Professor
Document Summary
Vcc304h5: visual culture and the politics of identity. We don"t know images until we do our research. 3- years ago saw up to 2,000 ad messages a day compared with up to 5,000 today. Mirzoeff: visual culture is concerned with visual events in which information, meaning or pleasure is sought by the consumer in an interface with visual technology (p 3) Sturken and cartwright: visual culture encompasses many media forms ranging from fine art to popular film and television to advertising to visual data in fields such as the sciences, law, and medicine (p 2) Visual culture is a part of everyday life. It is up to the individual to interpret images. In the work of art in the age of mechanical reproduction , walter benjamin writes of the loss of the aura through the mechanical reproduction of art itself. The aura for benjamin represented the originality and authenticity of a work of art that had not been reproduced.
