VCC101H5 Lecture : LEC#2 VCC201
13 Jan 2012
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Document Summary
Vcc201: images, power, and politics movie clip: distinction between cult value in the painting and how it changes affects of value, how seeing images on television shifts their meaning, how its presented is important. Seeing the original context is being changed, original and cult value is being replaced by market value. Idea of exhibition value is very important here. >we only see the world through systems of representation. How those images structure the world for us. The line in the middle is a gap. Marlboro +masculinity=marlboro as masculinity signifier + signified = sign. Rugged and strong: three kinds of signs. Works in a particular way, between image and what is being represented. In photograph which resembles a person is an icon on who you are. Draw pictures of what were trying to represent. Language can also be icons, a rawr would be for a lion.
