45 Ellms Crescent
Toronto, ON, M5D 4F2
Email: [email protected]
November 22, 2011
30 Younge Street
Toronto, ON Canada
Dear Peter Jagla:
My name is Bob Scott and I a graduate of the University of Toronto and I have graduated from
the business management program. I specialized in marketing and took various electives dealing
with various situations related to marketing. My past experience has been working for
MLSE( Maple Leaf Sports Entertainment), CIBC, BMO and now I am currently working for
Deloitte. I have learned a lot from my experience as a marketing consultant and now I write to
you today Peter about the problem that the Hockey Hall Of Fame is having with attracting people
outside the GTA to visit the historic building where many dreams have been witnessed.
Personally, I am a huge fan of Hockey and believe that I have some very good ideas in which we
can attract many people outside the GTA. Attached is a communications strategy about ways in
which we can work together to attract many people outside the GTA and Toronto.
Bob Scott Introduction
The objective of the communication strategy is to effect marketing channels such as social media
to attract visitors from areas outside the GTAand Toronto. This communication plan will allow
the Hockey Hall Of Fame to go about its day to day operations and at the same time have a
dedicated team to target fans outside the GTAspecifically in New York and neighbouring states
to visit the Hockey Hall Of Fame.
The purpose of this communication plan is to coordinate between the Hockey Hall Of Fame and
Deloitte to try and have a marketing plan through social media in order to target visitors outside
the GTAto gain more visitors at the Hockey Hall Of Fame.
The first objective would be to build a marketing team made up of people from the hockey hall
of fame and Deloitte. Secondly, creating a synergy event such as going out to dinner and
introducing everyone should create good chemistry for the team.