GASB05H3 Lecture Notes - Lecture 2: Media Studies, Mass Communication, Infographic

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26 Jun 2018
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GASB05-Lecture 2- Introduction to Globalization
Recap:
- Pillarisation
- The concept that every country has their own media system
- Media Life by Mark Deuze
oBans laptops from class as a belief that hand-written notes help individuals grasp more
of the information
- Popular culture is vastly pervasive and celebrity deaths have been given a great emphasis; when
people die around the world every single day
A Postnational Society:
- Is Canada a post national society?
-Trudeau: Canada could be the “first Postnational state. There is no core identity, no mainstream
in Canada”
-Marhall McLuhan: “Canada is the only country in the world that knows how to live without an
identity”
- the concept of this will upset specific countries as they want to share identities and cultures
- an incomplete identity is a positive aspect to promote and provoke evolution of mindsets and
perspectives on matters and situations
- what does Canada share?
- Norm Kelly
How to Approach Media & Globalization?
- the development/ usage of the Internet starting in the 1980s correlated with globalization
osocieties started talking more about globalization in this area
- Context on inquiry:
oQualitative change: nigger and smaller
Comparative culturally and historically
The media are heterogenous, plural, and contingent
Decentralization: what is one’s allegiance: (ex. Canada, India, etc.) ,
deterritorialization, and deregulation
broadcasting gave way ... to narrowcasting, the national audience became
fragmented, and citizens became consumers”
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Document Summary

The concept that every country has their own media system. Media life by mark deuze: bans laptops from class as a belief that hand-written notes help individuals grasp more of the information. Popular culture is vastly pervasive and celebrity deaths have been given a great emphasis; when people die around the world every single day. Trudeau: canada could be the first postnational state. There is no core identity, no mainstream in canada . How to approach media & globalization? the development/ usage of the internet starting in the 1980s correlated with globalization: societies started talking more about globalization in this area. Context on inquiry: qualitative change: nigger and smaller. Broadcasting gave way to narrowcasting, the national audience became fragmented, and citizens became consumers . It is by no means clear that one voiceless challengers using new media are winning this battle: there is evidence that the initiative has been reclaimed by familiar elites .

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