JOUB24H3 Lecture Notes - Lecture 6: Agnosticism, 24Hours, Freemium
Document Summary
What was scare being the tightly controlled broadcast spectrum. Scarcity blew apart and created abundance of channels: broadcasting spectrum multiplied. Only a few channels, meant only a few slots for broadcasting advertising. Superbowl has very limited set of spaces for superbowl ads: print content bundles. Print scarcity had to do with advertising. Abundance of print is because print content suddenly split. You weren"t looking at a front page, or an art section with 5 stories. Suddenly you"re only getting one story per page. Now you"re only getting the people who want to read that particular article. The display is fragmented into an abundance of different pages. Decoupling is what this has caused ---- content production & advertising revenue: there is now targeted advertising based on algorithmic things, native online companies are the generators of consumer data. News consumption: grazing, skimming, cross-platform, cross-outlet. Now with browsers and multiple devices, it is really cross-platform, allowing us to skim through digital products.
