MDSA01H3 Lecture 10: Class 10
Document Summary
Content and audiences: audiences are active agents in media consumption; each person will filter information through their personal histories, beliefs, culture, etc. , and the environment in which media consumption takes place. The social dimensions of media and communication: public policy, provides a set of rules and regulations governing the way information and media products are created and consumed. Includes libel laws, copyright, advertising, and privacy legislation: policy has been key to the production of national media in. It is much cheaper for canadian broadcasters to buy foreign programming than it is to produce their own. Improved technologies mean that the same amount of work can be done by less people and the bar is lowered for amateurs to become cultural producers. X no questions about journalism on final exam, no. Information and communications technology and globalization: technology is the product of social, economic and political forces, communication developments have often led to increased centralization of control.
