MDSA01H3 Chapter Notes - Chapter 12: Apple Tv, Chemical Engineering, Canadian Media Guild

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Lecture 12: mass communication in a digital age. Technology is not the sole de ning feature of media systems media systems are the product of a much larger set of political, economic, social, and cultural forces. Technology is shaped by political, social, economic, and cultural forces. The media re ects and animates our social lives. Communications technologies and media systems have become sites of social struggle or new, open, more competitive markets or a new chance for democracy. Changes in media systems signal much broader social change because they"re embedded in a larger set of social and political circumstances. Practices of mass communication are being undermined by fragmentation of media markets and rise of the internet. Shifting structure and character of media is raising new political, economic, and cultural issues e. g. over the top program distributors (net ix) are circumventing regulations issues of cultural sovereignty.

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