MDSA01H3 Lecture Notes - Lecture 2: Horizontal Integration, Vertical Integration, Profit Motive
Document Summary
Table 2. 4: what does walt disney own, etc. The details in the table is not something we are responsible for. What are the authors trying to show the audience. A great deal of media is controlled by a few hands. Marxist analysis perspective: yes it matter; along with ownership comes the element of control. Disney owns a number of media channels and has a certain reputation to uphold. Horizontal integration: if disney buys a news station (not based on their core values) There is a bias with regards to what matters would bring attention to the newspaper/company. Marxist interpretation says there are biases when not presenting certain things. Mode of production: refers to the way things are produced. Everything is shaped, ultimately, by the economic system of society. The ideas of the ruling class are in every epoch the ruling ideas. : assumes that the ruling class has direct control and influence.
