MDSB03H3 Lecture Notes - Lecture 8: Advertising In Video Games, Online Advertising, Transmedia Storytelling
Document Summary
The capacotu to track and process data is viewed asa leu competiticd advantage in contemporaru information capitalism and social media are becoming leaders in this area. New mechanism where people volunteer to be watched via social networks. We know its being collected and distributed, but it is still passive surveillance. People will question gov. surveillance but overlooks corporate surveillance. From advergames to branded worlds: the commercialization of digital. According to industry analysts, the digital game market"s overall worldwide revenues were estimated to have reached 74 bil. 2011 and are expected to exceed 112 bil. The market for online games alone has nearly reached 16 bil drawin profits from a variety of sources that include subscription fees, online advertising, and digital downloads. Industry analysts estimate that there are currently 500 million players of players of social games worldwide, while the number of registered accounts for virtual worlds worldwide hit 1 billion in.
