MDSB25H3 Lecture Notes - Lecture 2: Neoliberalism, Thomas Piketty, Neoconservatism
Document Summary
Learning goals for this class: the history of economic thought and how it evolved into different (cid:873)approaches(cid:874) Differentiate between the different approaches in the exam (cid:840))hole course is structured. Introduce the core tenets and founding principles of critical political economy of media communications. Introduce alternative perspectives on media industry (cid:840)ex: other schools of economic thought(cid:841) Last week we discussed the differences between cultural commodities. Don"t start at beginning: skim through it. For this week: lee & jin"s text is the most important. Mosco doesn"t talk about the other two flavours other than political economy. The three flavours (cid:840)approaches(cid:841: political economy, production studies (cid:873)media production(cid:874, media economics. No approaches focus on consumers other than a little bit of media economics. )ithin the approaches is theoretical framework / streams / schools of thought. The mainstream approach (cid:840)orthodox(cid:841) is media economics. In the center of the three approaches is media business.
